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How to develop a compelling Value Proposition
23 February 2016 - 11:30 AM - 12:30 PM CET
This webinar will provide you with an insight of the mind-set, tools and processes necessary to articulate your own unique value proposition, starting from a clear understanding of who your target customers are. It will help you understand the dos and don'ts when developins and communicating your value proposition and finally will provide some practical tips directed to companies involved in the ICT and the Life Sciences sectors.
A value proposition is a promise of value to be delivered. It's the primary reason a prospect customer should look into you service/product and in the end should buy from you. Hence, developing a sound value proposition is vital to the sucess of any company.
Understanding your value proposition is actually the first step in any sound marketing strategy. Indeed, how can you think of channeling your added-value product or service if you have not understood what real value it is creating and for who?
The agenda will be as following:
Welcome and introduction by
, 5 minutes
from Stichting Startlife: 15-20 minutes, talk in general on Value Proposition Creation and Customer Segmentation.
from Cimark: 10-15 minutes on the specificities of developing value proposition in the Life Sciences Sector
from Noldus Information Technology bv (focussing more in ICT):
10-15 Minutes on the specificities of developing a value proposition in the ICT Sector.
Questions & Answers session, wrap up - 10 minutes
If you missed the Webinar - How to develop a compelling Value Proposition, you can click on the below logo:
You can also view the PP presentation of the the webinar
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